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Veeda launches at Rite Aid

The mission of Naturalena Brands is to offer healthier choices that are both natural and cost effective. We are dedicated to the idea that consumers around the world deserve safe, eco-friendly products that they can afford and are convenient to purchase in their busy everyday lives. 

Rite Aid has 3,900 stores and operates in both the Retail and Pharmacy Segments and services 8.2 million customers a week.

Rite Aid's mission to improve the health and wellness of communities through engaging experiences that provide customers with the best products, services and advice to meet their unique needs, aligns closely with our own mission to provide premium natural feminine hygiene products without the premium cost, that are safer and healthier to use than leading conventional brands. We do this in many different ways by ensuring the quality of our hypoallergenic, 100% natural cotton products and by ensuring that the price point is a great value for our customers. 

That is just one of the reasons why we are proud to have our feminine hygiene brand, Veeda, available at every single one of Rite Aid’s 3,900 stores across the United States. For decades, Rite Aid has been one of the leading drug stores in the US based on retail sales in a market that makes up over forty-percent of the global pharmaceutical market (1).

We are always working to ensure easier access to our quality products and working with Rite Aid is another way we are putting people first. 

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