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Naturalena Brands’ Commitment to Sustainability

As a fast-growing consumer goods business that manufactures and distributes better for you, better for the planet natural personal care products, we want to make sure that our products are kinder to the earth in every way possible.


The average child will use about 7,000 diapers in their lifetime before graduating to wearing underwear. The UN estimates that more than 140 million babies are born each year – that’s a lot of potential landfill (hundreds of thousands of tonnes around the word every year) and environmental impact on our planet! Happy Little Camper natural diapers contain up to 34% biodegradable materials (depending on the size), and are made of the purest, sustainably sourced pulp and natural GMO-free cotton, which are FSC certified.


The average baby will use approximately 5,000 disposable baby wipes in its first year. Happy Little Camper natural cotton wipes are 100% cotton, compostable, biodegradable, and have no polyethylene glycols (PEG), parabens, polyethylene terephthalate (PET), silicones, ethyl alcohol, perfume, synthetics, and dyes, making them better for baby, and better for the planet.


After learning how conventionally made feminine care products affected our body and environment, Veeda was created. The average woman uses 11,000 feminine care products in her lifetime (which nearly all ends up in landfill); this fact alone keeps us inspired to create a top of line sustainable process when manufacturing our products. Veeda products are made with pure, hypoallergenic, 100% natural cotton. Our cotton is grown naturally, not manufactured or altered. Both our tampons and pads are gently cleansed with oxygen and are chlorine-free. Veeda tampons are made only with 100% Natural GMO-free Cotton and have No Chemicals, No Synthetics, and No Dyes.


Incontinence affects the lives of almost 400 million people worldwide. Veeda incontinence products do not contain any harsh chemicals and have been hypoallergenic and dermatologically tested so they won’t irritate your body. Our plant-based incontinence pads, liners and underwear feature an absorbent bio-core blend with FSC certified pulp, totally chlorine-free and no harmful chemicals for a stay-put design and leak-proof protection.


The environmental impact of hundreds of millions of units of disposable personal care products a year is phenomenal. As consumers become more aware of the availability and benefits of natural and sustainable products and make the switch, we’ll see the flow-on effects of large-scale benefits to the environment.


Knowing the facts, consider making a better choice.

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